Annual
Report
Alcool NB Liquor announces year end results for 2008-2009
Alcool NB Liquor today announced the financial results for
the 2008-2009 fiscal year ending March 31, 2009. Total
sales increased to $394.8 million, up 4 percent over the previous year. Net
income increased by 5.5 per cent to $152.7
million which represented 38.7 percent of the corporation’s total sales.
ANBL remitted $152.4 million to the Province of
New Brunswick.
"The strong results we are reporting today are a testament
to the dedication and commitment of our employees," said
Dana Clendenning, President & CEO. "In a year where the economy faltered
along with unseasonable summer weather
and lower than expected tourism numbers, ANBL’s focused approach on customer
first culture enabled us to achieve our
financial goals."
Operational efficiencies and strong expense management
resulted in an expense to sales ratio of 11.1 per cent, lower
than the 11.2 per cent fiscal target and one of the lowest expense to sales
ratios of any liquor jurisdiction in the country.
Sales revenues rose in all categories as follows:
- Spirits increased by 6.1% to $89,429,176
- Wine increased by 7.8% to $61,255,503
- Other Beverages increased by 6.5% to $22,093,233
- Beer increased by 2.0% $222,053,780
At the same time, volume results by category were:
- Spirits increased by 3.2%
- Wine increased by 4.1 %
- Other Beverages increased by 2.2%
- Beer decreased by 0.7%
Sales to Agents were $73.6 million and sales to licensees
were in $52.4 million.
Major initiatives of the 2008-2009 fiscal year:
-
The launch of ANBL’s private label Sélection Lager and
Sélection Light domestic beers. In a proactive approach
to stemming the volume loss in the domestic beer category, ANBL
developed its own beer brands to provide New Brunswickers with a high
quality, everyday low priced beer option.
- New corporate stores opened in Woodstock and Campbellton and a
seasonal store was added in the town of Shediac
to operate during the busy summer tourist season.
- The Minto and Cocagne corporate stores converted into Agency stores.
- The launch of the Retail Innovation and Service Excellence (RISE)
pilot project in the Edmundston, Prospect Street (Fredericton) and
Vaughan Harvey Boulevard (Moncton) stores. The project involved five key
components; the
creation of a product advisor position, product knowledge and coaching
skills training, the introduction of a new
Service Excellence process including balanced scorecard reporting,
daily, weekly and monthly sales targets and
coaching skills for store management.
- The launch of an online social marketing campaign targeting youth
aged 16-19. "Paul’s Story" consisted of 10
web-based videos depicting the story of Paul, a fictitious New Brunswick
teenager, coping with the after effects of
killing and injuring friends after making the decision to drive after
drinking. The campaign generated 23 million
impressions through ads placed on Facebook® and over 16,000
click-through to the website
www.hekilledmyfriends.com
The Corporation continued to build
upon its existing partnerships with local law enforcement agencies and
non-profit groups such as with Crime Stoppers, Operation Red Nose, Teens
Against Drinking and Driving (TADD), Mothers
Against Drunk Driving (MADD), the RCMP, the Department of Public Safety
and the New Brunswick Advisory Council
on Youth.
The partnership with the Department of Fisheries to
promote wine and New Brunswick seafood products at corporate
store throughout the province.
The launch of electronic gift cards in corporate
stores, resulting in $1 million in card value sales in the first six
months.
The launch of Ceridian Lifeworks, a branded Employee
and Family Assistance Program. The program included a
24/7 online service offering a variety of information and resources to
ANBL staff.
The creation of the Accelerated Leadership
Development Program, where future leaders are identified, developed and
coached from within the corporation.
Alcool NB Liquor (ANBL) is a Crown
Corporation of the Province of New Brunswick with annual sales of $394.8
million and
with a network of 48 retail stores, 70 licensed agency partners, 395
permanent employees and 1983 regular listed products. While responsibly
hosting New Brunswick’s beverage alcohol experience, ANBL’s vision is to be
recognized as a high performance retailer, engaging employees in service
excellence.
MEDIA CONTACT: Nora Lacey, 506-452-6453,
nora.lacey@anbl.com
2008-2009
FACT SHEET
Operational Information:
|
|
2008-2009
|
2007-2008 |
|
Number of Corporate Stores
|
46 |
47 |
|
Number of Agency Stores |
71 |
70 |
|
Number of ANBL permanent employees
|
395 |
404 |
|
Number of regular listed products
|
1983 |
2,200 |
Sales by Source:
| |
2008-2009 |
% of TOTAL |
2007-2008 |
|
General Public |
$267,260 431 |
67.6 |
$260,053,667 |
|
Licensees |
$52,418,187 |
13.3 |
$50,327,798 |
|
Agents |
$73,589,430 |
18.6 |
$67,639,418 |
|
Others |
$1,563,644 |
0.4 |
$1,596,809 |
|
TOTAL |
$394,831,692 |
100 |
$379,617,692 |
Total Sales (millions):
| |
Spirits |
Wine |
Other Beverages |
Beer |
Total |
% change yearly |
|
2008-2009 |
$89.4 |
$61.3 |
$22.1 |
$222.0 |
$394.8 |
4.0 |
|
2007-2008 |
$84.3 |
$56.8 |
$20.7 |
$217.8 |
$379.6 |
5.5 |
Litres Sold (millions):
| |
Spirits |
Wine |
Other Beverages |
Beer |
|
2008-2009 |
2.99 |
5.01 |
3.04 |
51.06 |
|
2007-2008 |
2.90 |
4.81 |
2.97 |
51.43 |
Remittances to Governments:
|
Province of New Brunswick
|
2008-2009 |
2007-2008 |
|
Payments from net earnings (or net
income) |
$152,395,268 |
$140,500,439 |
|
Environnemental Trust Fund
|
$1,875,181 |
$1,628,450 |
|
Property Taxes |
$323,888 |
$323,127 |
|
|
|
|
Government of Canada
|
|
|
|
|
Harmonized Sales Tax |
$26,629,298 |
$28,798,613 |
|
Excise tax and customs duties
|
$16,508,005 |
$15,901,949 |
|
|
|
|
|
TOTAL REMITTANCE |
$199,713,640 |
$187,152,578 |
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here to
view the 2008 - 2009 Annual Report in PDF format.
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