Department Summary

The Corporation is administered by an external Board of Directors and an internal Senior Management Team. There are seven Board members including a Chairperson, all of whom are appointed by the Lieutenant Governor in Council. The Senior Management Team consists of the President and CEO, a Senior Vice-President and four Vice-Presidents responsible for the operation of the following departments:


The Customer Service and Retail Operations department consists of three distinct groups and is responsible for customer service, merchandising and the daily operations of all Alcool NB Liquor (ANBL) outlets. Customer Service Group - responsible for the evolution of the customer first culture, licensee relations, festivals and special orders; Retail Support Group – responsible for merchandising standards, analytics and operational support; District Managers - responsible for Corporate and Agency store operations, executing strategic priorities and achieving sales targets.


The Finance Department consists of four sections: Audit and Security Services - evaluating compliance with policy and adherence to control procedures, and developing, implementing and coordinating the corporate program to protect property, employees, customers and guests; Financial Services - reviewing, processing and controlling all receipts, expenditures and financial records/reports; Information Services - responsible for the application development and support for the corporation; Technical Services - responsible for the information technology infrastructure. Staff members of Information and Technical Services are actively involved in the full "cradle to grave" technology cycle by participating in the sourcing, evaluation, implementation and ongoing maintenance and support of all information technology solutions. The department is responsible for the control and reporting of all receipts and expenditures for ANBL.


The Human Resources and Corporate Services department consists of three sections: Employee Relations – responsible for employee/labour relations processes, HR policies and by-laws, employee engagement processes, performance management processes, employee benefits, records management, and job classification processes. Staffing & Employee Development – responsible for internal and external recruitment and selection processes, workforce and succession planning processes, leadership & workforce development programs, second language training, the coordination & tracking of corporate training programs, continuous improvement processes and linguistic and gender profiles. Health & Safety – responsible for Occupational Health and Safety processes, EFAP program, return to work processes and processes relating to employee absences.


The Supply Chain and Property Management Department consists of three sections: Supply Chain - responsible for purchase of all wines, spirits, coolers, and out-of-province beer, contracting and management of national-international freight consolidations and ocean transport; and for the management of the Central Warehouse (including contracting and management of outbound freight services; and maintenance of the material and pallet handling systems). Design & Construction - responsible for design and tendering for new stores, tendering and project management for major capital and maintenance projects and purchases, upkeep of the Central Warehouse and Head Office complexes, environmental sustainability. Facilities Management - leasing and leasehold management, property tax management, purchases and sale of property, disposal of corporate assets.


The Marketing and Category Management Department consists of two sections: Category Management - responsible for determining and managing the ongoing wine, spirits, and beer portfolios, and for day-to-day supplier relations. Sales & Marketing - responsible for in-store marketing programs for all portfolios, and brand development.

Department Information